Antecedents of E-loyalty: the Case of Airlines in Saudi Arabia
نویسندگان
چکیده
SUMMARY Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality, trust, usefulness, enjoyment and social pressure are now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes factors that Drives consumers " continuance e-loyalty Intention to Online Airlines Web Site. Perceived usefulness, enjoyment, social pressure, and loyalty incentives are determinants of online flight booking continuance in Saudi Arabia. Finally, conclusions and implications derived from this study are presented. This paper would be of a great help when Airlines' websites need to be developed or evaluated. ABSTRACT This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for airlines web sites. The sample respondent 465online users in Saudi Arabia. A structural equation model confirms model fit. Perceived usefulness, enjoyment, social pressure, and loyalty incentives are determinants of online flight booking continuance in Saudi Arabia. This research moves beyond online booking intentions and includes factors affecting online booking continuance. The research model explains 53% of the intention to continue booking using airlines web sites.
منابع مشابه
The Antecedents of Relationship Marketing and Customer Loyalty: A Conceptual Framework to Determine Outcomes
Department of Management & Marketing King Fahd University of Petroleum & Minerals Dhahran 31261, Saudi Arabia Abstract. Existing streams of literature are integrated to propose a conceptual framework that highlights the antecedents of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. The proposed...
متن کاملThe Different Layers of Islam in Interaction with Politics: a Comparative Analysis of Iran, Saudi Arabia and Turkey
This study attempts to assess the different ways through which Islam as a religion can impact politics. In fact, the notion that is collectively labeled as Islam and its re-interpretation as an escalating presence of religion in politics in today's world has deep layers. To distinguish a variety of these layers, each with different characteristics, they should be defined, and the type of contri...
متن کاملPatient Centered Model of Care: A Positive Impact on Treatment Outcome in a Rehabilitation Hospital in Saudi Arabia
Patient-centered model of care (PCMC) is a philosophy and mindset that requires a high level of commitment and significant adjustments in organizational structures. The patient-centered care (PCC) concept is based upon communication and involvement of both patients and their families in the treatment options and the potential outcome, thus empowering the patient and family. The PCC is a quality...
متن کاملTop Benefits and Hindrances to Cloud Computing Adoption in Saudi Arabia: A Brief Study
Cloud computing is an emerging concept of information technology that in many countries has an influence on many companies. The research was conducted to evaluate cloud computing adoption in Saudi Arabia; Benefits and hindrances for small and medium-sized enterprises (SMEs). The qualitative research approach is performed by interviews with the management of a variety of SMEs active in the infor...
متن کامل